Aligned with ISO 31000

Your choice of goals
is your choice of risk.

De-Risk Matrix gives every strategic goal a live risk state — so your leadership team acts before it's too late, not after.

Most organizations discover goal risk in the quarterly review. By then it's already a crisis.

14-day trial included No lock-in Up and running in minutes
6risk states
2×3matrix structure
ISO 31000aligned
Freeto start
AIgoal assistant

Why De-Risk Matrix

The problem with how goals are set today

The problem

A target number tells you nothing about risk.

When revenue hits 42M against a target of 50M — is that a crisis or acceptable? Without a threshold, there's no floor. No urgency signal. No defined moment to act.

Most organizations discover this problem in the quarterly review — after the window for intervention has closed.

Without De-Risk Matrix
42M / 50M

❌ Miss? Or acceptable? Nobody knows.

No threshold defined. No urgency signal. React after the fact.

With De-Risk Matrix
42M
0Threshold: 40M ↑Target: 50M

✓ State: Harmonious — on track, act to ensure.

42M is above the 40M threshold. Risk is visible. Response is clear.

Free · 2 minutes · No sign-up

Most organizations score below 40 out of 100.

5 questions reveal exactly where your strategic risk management stands — and which gaps are costing you the most.

Calculate your De-Risk Score →

Instant result. No email required.

De-Risk Score scale
Fully de-risked80–100
Well managed60–79
Building40–59
Significant gaps20–39
Critical0–19

Where does your organization land?

How it works

Goals. Risk States. Culture.

Three concepts. One repeating cycle. Every period more precise than the last.

01

Define goals as spans

Every goal gets a target (ambition) and a threshold (minimum acceptable). This creates a meaningful corridor — not binary pass/fail.

Revenue: 50M target · 40M threshold
02

Read the risk state

Each goal is always in one of 6 states based on forecast position and evidence strength. No subjectivity. No RAG debate.

Harmonious · Dire · Potent · Pessimistic
03

Act on it

Each state prescribes recommended leadership behaviors and actions — grounded in ISO 31000, ISO 45003, and Edmondson's psychological safety research.

Dire → Escalate, lower uncertainty, act now

The De-Risk Matrix

The 6 risk states

Every goal is always in exactly one state — determined by where it sits relative to target/threshold, and the strength of your evidence.

Strong evidence
Weak evidence
Beyond target
DefensiveRaise

Exceeding target — with strong evidence

PotentExplore

Exceeding target — with weak evidence

On track
HarmoniousEnsure

On track — with strong evidence

OptimisticProve

On track — with weak evidence

Below threshold
DireLower

Below threshold — with strong evidence

PessimisticIntervene

Below threshold — with weak evidence

The platform

Everything your strategy needs

One workspace for goals, risk states, forecasts, actions, hierarchy, and culture.

🎯

Goals as spans, not points

Every goal has a target (ambition) and a threshold (floor). The gap defines your risk appetite — explicitly.

📡

6 risk states, always visible

Each goal is always in one of 6 states. You always know where you stand — and exactly what to do next.

📈

Forecast-driven, not reactive

Risk state is driven by your forecast, not last month's actuals. You see problems before the quarter ends.

🏗️

Full goal hierarchy

Enterprise goals cascade into departments and projects. See how team-level work rolls up to company strategy.

🤖

AI goal assistant

Describe a goal in plain language — AI structures it with target, threshold, category and unit instantly.

📋

Actions tied to risk state

Actions live on goals. When a goal turns Dire, you know what to do — and whether you've done it.

Ready to see your goals in a new light?

Free plan. No lock-in. Your first risk state overview in under 10 minutes.

Start your trial →
Traditionally, risk meant how big the hole in the floor is — probability multiplied by negative consequence. But ISO 31000 looks upward: how high the building is, and how high it could grow. Risk is the effect of uncertainty on objectives — and that is exactly what De-Risk Matrix is built upon.
Magnus Bjelkerud
Magnus Bjelkerud
Creator, De-Risk Matrix

Pricing

Simple, transparent pricing

14-day trial on all plans. Cancel anytime.

Starter

490 NOK/per month
390 NOK/month billed annually — save 20%

For a single leadership team getting structured on risk.

  • Up to 5 users
  • 50 goals
  • Canvas & Dashboard
  • Risk states + forecasting
  • Actions & Risk Register
  • AI goal assistant
  • 14-day trial
Start 14-day trial
Most popular

Pro

1 490 NOK/per month
1 190 NOK/month billed annually — save 20%

For organizations with departments, portfolios and a leadership group.

  • Unlimited users & goals
  • Department & portfolio hierarchy
  • Executive Risk Summary
  • Learning Velocity insights
  • External read-only sharing
  • Priority support
  • 14-day trial
Start 14-day trial

Enterprise

Custom

For compliance-heavy organizations with custom integration needs.

  • Everything in Pro
  • Tripletex / Fiken integration
  • SSO / BankID
  • GDPR DPA
  • Dedicated onboarding
  • SLA
Book a demo

Works alongside your existing frameworks

ISO 31000OKRBalanced ScorecardSMART GoalsSWOTPESTELMcKinsey 7S
📊

Not sure where to start?

Take the 2-minute De-Risk Score assessment. Find out exactly where your organization stands and what to fix first.

Calculate your De-Risk Score →

Instant result · No sign-up needed

🚀

Ready to get started?

14-day trial included. Set up your first goals, see your risk states live, and start managing strategy the right way.

Start your trial →

No lock-in · Up and running in minutes