Your choice of goals
is your choice of risk.
De-Risk Matrix gives every strategic goal a live risk state — so your leadership team acts before it's too late, not after.
Never been easier to develop and achieve goals with thorough risk management.
Most organizations discover goal risk in the quarterly review. By then it's already a crisis.
Who it's for
Wherever goals exist, risk exists.
De-Risk Matrix works for any organization of any size, sector, or structure — because every organization sets goals, and every goal carries uncertainty.
Companies & corporations
Strategic goals, revenue targets, market position, operational KPIs.
Project organizations
Cost, time, quality, scope — four goals every project lives or dies by.
Public sector & municipalities
Service delivery targets, budget adherence, citizen outcomes.
NGOs & nonprofits
Impact goals, funding targets, program outcomes — risk is just as real.
Healthcare & social services
Patient outcomes, capacity goals, quality metrics, compliance targets.
Regulated industries
Finance, insurance, energy — where structured risk documentation is mandatory.
Education & research
Enrollment targets, grant goals, research milestones, accreditation.
Consultancies & agencies
Manage and report on goal risk across multiple client engagements.
De-Risk Matrix gives your team superpowers.
Structured risk management used to require specialist consultants. Now any team can do it — continuously, in any language, with AI assistance.
The insight that changes everything
Risk is the effect of uncertainty
on your objectives.
Not a list of things that could go wrong.
Not probability × impact.
The effect of uncertainty on your specific goals.
Traditionally, risk meant how big the hole in the floor is — probability multiplied by negative consequence. But ISO 31000 looks upward: how high the building is, and how high it could grow. Risk is the effect of uncertainty on objectives — and that is exactly what De-Risk Matrix is built upon.
Why De-Risk Matrix
The 5×5 matrix was designed for projects.
Not for strategy.
If your strategic goals aren't in the risk picture, you're managing the wrong risks.
❌ Miss? Or acceptable? Nobody knows.
No threshold defined. No urgency signal. React after the fact.
✓ State: Harmonious — on track, act to ensure.
42M is above the 40M threshold. Risk is visible. Response is clear.
How it works
Goals. States. Culture. Learning.
Four steps. Repeated each period. Each cycle sharper than the last.
Define goal spans
Every goal gets a target (ambition) and a threshold (floor). The gap between them is your explicit risk appetite.
Read the risk state
Goal position + evidence strength → one of 6 states, automatically. No subjectivity. No RAG committee debates.
Act with purpose
Each state prescribes specific leadership behavior. Dire → escalate. Defensive → raise the target. Culture is not optional.
Learn each cycle
Every data point improves calibration. Next period your forecasts are more precise. Your risk appetite is better defined.
The De-Risk Matrix
Six risk states. Always visible.
Every goal is always in exactly one state — determined by where it sits relative to target and threshold, and the strength of your evidence. Each state tells you what to do next.
Exceeding target with strong evidence. Raise the target to capture more value and avoid complacency.
Exceeding target but without strong data. Explore whether this is real or a measurement gap.
On track with strong evidence. Ensure the conditions that got you here continue to hold.
On track but without sufficient data. Prove this trajectory is real by increasing evidence quality.
Confirmed underperformance. Lower uncertainty — escalate and take structured, immediate action.
Below threshold with insufficient data. Intervene to gather evidence and stabilize the goal.
Risk culture
The risk state tells you where you are.
Culture determines where you go.
Most risk tools report the state. De-Risk Matrix changes it — by prescribing specific leadership behaviors for each state. A Dire goal only improves when leaders act differently.
Don't coast on success. Raise the ambition. Celebrate — then immediately recalibrate targets upward. Challenge complacency before it takes root.
Investigate before celebrating. Demand measurement clarity. Is this real performance — or a gap in how we measure? Great results need great explanations.
Protect the conditions that got you here. Avoid unnecessary disruption. Maintain momentum. Stability is not complacency — it is a strategic choice.
Challenge assumptions. Create measurement discipline. Gut feel is not evidence. Demand the data that proves this trajectory is real — before the quarter ends.
Escalate immediately. Create urgency without panic. Lower uncertainty through structured action. There is no "wait and see" in a Dire state.
Intervene even with limited information. Do not wait for certainty before acting. Prioritize evidence gathering alongside stabilization — in parallel.
De-Risk Matrix is the only risk framework that connects goal achievement,
evidence strength, and prescribed leadership culture — in one live system.
Culture is not a soft topic. It is the primary variable that determines whether a Dire goal gets fixed or stays Dire. Every risk state in De-Risk Matrix comes with a specific leadership response — grounded in ISO 31000, ISO 45003, and psychological safety research.
Deep dive: risk culture and leadership →Your team speaks
many languages.
Your risk picture is one.
Teams across Oslo, London, Berlin, and Tokyo work on the same strategic goals — each in their own language. The risk state is universal: everyone knows what Dire means, regardless of what language they speak.
Workshop-ready
A risk workshop that doesn't feed
a live system is an expensive conversation.
With De-Risk Matrix, the workshop is the system setup. You walk out with a live risk canvas — not a PowerPoint deck that gets filed away.
A De-Risk Matrix workshop — how it runs
Five steps. Works in person or remote. Any language.
AI assistance
Five AI tools. Purpose-built for
risk-aware strategy.
Not generic AI. These tools understand risk states, evidence strength, thresholds — and what Dire actually means.
AI Goal Assistant
Describe any goal in plain language. AI structures it instantly with target, threshold, unit, and category — in any language.
AI Evidence Wizard
Auto-suggests which of 14 evidence factors apply to your specific goal. You confirm, adjust, or override. Strength determined in minutes, not meetings.
AI Forecast Wizard
Recommends growth rate and type with full reasoning — backed by Monte Carlo probability analysis across hundreds of simulations.
AI Risk Driver Coach
Chat-based analysis of what's driving risk across any scope — a single goal, a department, or the entire company. Ask it anything.
AI Action Wizard
Generates prioritized, concrete actions matched to your current risk state and identified risk drivers. Not generic advice — state-specific.
“Ask the AI what's driving your Dire goals. It will tell you — and it will suggest what to do next.”
Where does your strategy
have blind spots?
Most leadership teams can't answer these five questions well. Can yours?
How do you define strategic goals?
Target numbers alone aren't enough.
How fast do you catch underperforming goals?
Most teams find out too late.
What actually drives your strategic decisions?
Data, gut feel, or both?
How openly does leadership discuss risk?
Culture is the biggest gap.
+1 more question · instant score · your personal gap analysis
Find out your score →No email required. Instant result.
Ready to see your goals in a new light?
14-day trial. All features. Your first risk state overview in under 10 minutes. Any language.
The platform
Everything strategy needs — one canvas
Goals, risk states, forecasts, workshops, AI, actions, and culture — in one shared workspace.
Full goal hierarchy
Enterprise goals cascade into departments and projects. See how team-level work rolls up to company strategy.
Live risk canvas
Every goal, every state, at a glance. One shared view that replaces the quarterly surprise — updated in real time.
Forecast engine
Linear trend, Holt-Winters, AI recommendation, and Monte Carlo — four forecast models, one click.
Actions tied to risk state
Actions live on goals. When a goal turns Dire, you know what to do — and whether it's been done.
Pricing
All features. Always.
Pay only for how many people you invite.
Starter
€49/month billed monthly · 14-day free trial
- ✓All 6 risk states & AI tools
- ✓Multi-language collaboration
- ✓Workshop → live system
- ✓Goal hierarchy & forecasting
- ✓CSV import & evidence scoring
No credit card required
Growth
€149/month billed monthly · 14-day free trial
- ✓Everything in Starter
- ✓Unlimited users — no seat caps
- ✓Full enterprise goal hierarchy
- ✓API webhooks & integrations
- ✓Priority support
No credit card required
Board packages, executive access, and full feature breakdown →
See full pricing details and FAQ →Right now
Some of your goals are heading
toward breach.
Do you know which ones?
Your risk picture exists whether you read it or not. De-Risk Matrix makes it visible — from day one, in any language, for every team across your organization.
14-day trial · No lock-in · All features included · Any language