Your choice of goals
is your choice of risk.
De-Risk Matrix gives every strategic goal a live risk state — so your leadership team acts before it's too late, not after.
Most organizations discover goal risk in the quarterly review. By then it's already a crisis.
Value
Value
Why De-Risk Matrix
The problem with how goals are set today
A target number tells you nothing about risk.
When revenue hits 42M against a target of 50M — is that a crisis or acceptable? Without a threshold, there's no floor. No urgency signal. No defined moment to act.
Most organizations discover this problem in the quarterly review — after the window for intervention has closed.
❌ Miss? Or acceptable? Nobody knows.
No threshold defined. No urgency signal. React after the fact.
✓ State: Harmonious — on track, act to ensure.
42M is above the 40M threshold. Risk is visible. Response is clear.
Where does your strategy
have blind spots?
Most leadership teams can't answer these five questions well. Can yours?
How do you define strategic goals?
Target numbers aren't enough.
How fast do you catch underperforming goals?
Most find out too late.
What actually drives your strategic decisions?
Data, gut feel, or both?
How openly does leadership discuss risk?
Culture is the biggest gap.
+1 more question · instant score · your personal gap analysis
Find out your score →No email required. Instant result.
How it works
Goals. Risk States. Culture.
Three concepts. One repeating cycle. Every period more precise than the last.
Define goals as spans
Every goal gets a target (ambition) and a threshold (minimum acceptable). This creates a meaningful corridor — not binary pass/fail.
Read the risk state
Each goal is always in one of 6 states based on forecast position and evidence strength. No subjectivity. No RAG debate.
Act on it
Each state prescribes recommended leadership behaviors and actions — grounded in ISO 31000, ISO 45003, and Edmondson's psychological safety research.
The De-Risk Matrix
The 6 risk states
Every goal is always in exactly one state — determined by where it sits relative to target/threshold, and the strength of your evidence.
Exceeding target — with strong evidence
Exceeding target — with weak evidence
On track — with strong evidence
On track — with weak evidence
Below threshold — with strong evidence
Below threshold — with weak evidence
The platform
Everything your strategy needs
One workspace for goals, risk states, forecasts, actions, hierarchy, and culture.
Goals as spans, not points
Every goal has a target (ambition) and a threshold (floor). The gap defines your risk appetite — explicitly.
6 risk states, always visible
Each goal is always in one of 6 states. You always know where you stand — and exactly what to do next.
Forecast-driven, not reactive
Risk state is driven by your forecast, not last month's actuals. You see problems before the quarter ends.
Full goal hierarchy
Enterprise goals cascade into departments and projects. See how team-level work rolls up to company strategy.
AI goal assistant
Describe a goal in plain language — AI structures it with target, threshold, category and unit instantly.
Actions tied to risk state
Actions live on goals. When a goal turns Dire, you know what to do — and whether you've done it.
Ready to see your goals in a new light?
14-day trial. No lock-in. Your first risk state overview in under 10 minutes.
Traditionally, risk meant how big the hole in the floor is — probability multiplied by negative consequence. But ISO 31000 looks upward: how high the building is, and how high it could grow. Risk is the effect of uncertainty on objectives — and that is exactly what De-Risk Matrix is built upon.
Pricing
Simple, transparent pricing
Two plans. All features included. 14-day trial on every account.
Works alongside your existing frameworks
Not sure where to start?
Take the 2-minute De-Risk Score assessment. Find out exactly where your organization stands and what to fix first.
Calculate your De-Risk Score →Instant result · No sign-up needed
Ready to get started?
14-day trial. All features included. Set up your first goals, see your risk states live, and start managing strategy the right way.
Start your trial →No lock-in · Up and running in minutes